I own an embroidery and crochet shop in Toronto. Unfortunately, we are having a slump in our business compared to last year. We had 77% of sales in the Dec 2015 but this Dec we got only 58%. Last two months we were analyzing the reasons for the drop, but couldn't find any particular reason. We haven't done any online or offline marketing for our shop other than some leaflets given along with purchasing bags. I would like to get some tips for increasing the sales and attract customers. We have plans for giving gift vouchers and gifts for the particular range of purchases. I heard that radio advertising can increase the brand popularity and sales and thought to do it with the help of a radio advertising production company in Toronto. I need your suggestions on this. Also, all innovative ideas for attracting the customers are welcome.